Friday, 17 February 2017

Payza Wins Best Online Payment Method at the MPE 2017 Awards


2017 has only just begun and it’s already an exciting year for Payza. Wednesday night at the Merchant Payments Ecosystem Conference in Berlin, Payza was announced as the winner of the MPE 2017 Online Payment Method Award.

“2016 was a banner year for Payza,” said Firoz Patel, global executive vice president of Payza, who accepted the award on the company’s behalf. “The United Kingdom, for instance, saw over 150% year-over-year growth in terms of new merchant accounts. Overall, Payza saw 50% YOY growth in business signups and 225% growth in merchant payment volume. To be recognized as the best online payment method from among Europe’s leading providers is a credit to Payza’s continuing effort of providing local payment options to our users in Europe and across the globe.”

The MPE Awards, which celebrate and honor the achievements of companies and personalities across the European merchant payments ecosystem, selected Payza as the Online Payment Method Award winner based on its built-in fraud protection and state-of-the-art unique account security features, such as tokenized dynamic payment buttons, custom avatars and greeting messages, and Password and PIN protection; its flexible payment options, such as recurring subscription and split payments for marketplaces; and its hassle free integration that provides European merchants the choice to set their payment preferences based on the countries to which they are selling.

In addition to winning the Online Payment Method Award, Payza was also shortlisted for the Data Information Award, which recognizes achievements in using big data to improve the customer experience, decrease fraud, and increase profitability.

“Winning this award wouldn’t have been possible without the combined contributions of each and every Payza employee,” continued Patel. “From our amazing customer support staff, and our dedicated IT team and software engineers, to our merchant account managers, and our banking, fraud prevention, and account security teams, this achievement was the culmination of a full company effort.”

Payza’s staff has been growing rapidly to keep up with the increasing demand for the company’s services. That demand is a testament to the company’s focus on providing specialized local payment solutions for unique markets while offering an online platform where consumers and businesses in both developed and developing economies can participate.

With new offerings targeted at some of the fastest growing e-commerce markets in the world, including India, Brazil, and Bangladesh, Payza is poised for yet another breakout year.

Wednesday, 25 January 2017

Is Affiliate Marketing Right for You?


In most industries today, small business owners will find that e-commerce is the only true route to success. If you’ve already built your online business and are now struggling to turn a small but devoted customer base into a large and vocal fandom, maybe it’s time to recruit your customers to sell your product for you. If you’ve already come this far, maybe it’s time to look into affiliate marketing.

Affiliate marketing is often confused with multi-level marketing (MLM). In light of the recent Herbalife settlement, people are once again thinking of MLM as a bad word – just Google “MLM” and you’ll see that one of the first results is “Is multi-level marketing a pyramid scheme?” But that’s missing the point of the settlement, which we believe is actually a good thing for the industry.

In 2012 Bill Ackman, founder of Pershing Square Capital, a hedge fund, began a campaign against Herbalife, accusing the 35-year-old dieting supplement company of being a pyramid scheme. After a lengthy investigation, the company agreed to establish a $200M fund to reimburse distributors for lost wages and the Federal Trade Commission (FTC) found that Herbalife was operating legally.

This settlement is meaningful because, despite the fine, it reinforces that MLM is a fair and legitimate business model. In the words of Herbalife CEO Michael Johnson: “The settlements are an acknowledgement that our business model is sound and underscores our confidence in our ability to more forward successfully.”

While it shares superficial similarities with MLM, affiliate marketing is itself a distinct business model from both multi-level marketers and illegal pyramid schemes:

Pyramid schemes require that people pay to participate in the scheme and only profit when they recruit others to participate. The “product” is only redistribution of money pumped into the scheme: the business is built on recruitment. It’s a closed system and the money flows overwhelmingly toward the top. With no incentive to actually sell a product, those at the bottom of the pyramid eventually run out of new recruits and the pyramid collapses.

Multi-level marketing companies rely on the sale of real products for their cash flow. New recruits are brought on board and the company incentivises recruiters, but the profits at all levels still come from actual sales. Rather than profiting off fees charged to recruits, the company rewards recruiters with a percentage of profits based on sales. In other words, the product is everything.

Affiliate marketing is a single-tier system which rewards affiliates for each visitor or customer the affiliate directs to the business. The affiliate is not selling the product but is instead marketing the business and directing traffic to the company’s website.

Affiliate marketing is often overlooked by digital marketers. Though the methods are more or less identical – SEO, SEM, PPC, email campaigns, etc. – instead of coming from the business directly, the content is actually being promoted by a third-party “publisher” (the affiliate). This is a powerful tool for building trust in a brand; when somebody else speaks up for your product, it makes a greater impression on consumers than hearing it directly from the merchant.

The product is still everything, however. Some people get into affiliate marketing or MLMs because they seem like a solid, profitable business model, and then figure out what the “product” is later. But the medium is not the message. There is no product that is a poor fit for affiliate marketing as long as you’re doing it for the right reasons. Get your product right first – the best time to introduce affiliate marketing to your business is once you have a small but growing customer base, a group of potential brand ambassadors who can prove to you and others that you have a great product.

Affiliate marketing is not a “get-rich-quick scheme” and it’s certainly not a scam. It’s good business. If you know you have a great product and a great online business, affiliate marketing is right for you.


From the start, our mission has always been to provide freelancers, self-employed professionals, entrepreneurs and small business owners with convenient and affordable tools for growing their business. We believe in small business and want to do what we can to help improve the lives of your customers – check back often with the Payza blog for the latest tips and tricks on growing your online business, and be sure to follow us on: Facebook and Twitter

Wednesday, 7 December 2016

Increasing Your SEO Score for More Online Visibility



Here we provide a strategy to ensure your customers will find your online business when conducting internet searches.  

Search Engine Optimization (SEO), a fundamental component of website building and digital marketing, has been around long enough that we in the business already look back fondly at the “good old days” of SEO. Once upon a time, getting your website to rank was as simple as cramming enough keywords into a page, a practice that now has the opposite effect. These days, SEO is a complex set of best practices that is constantly being changed and updated, so keeping your website optimized can be a full-time job.
Before we go any further, to understand SEO we need to understand how search engines work. Basically, Google, Bing, etc. send robots all around the internet that “crawl” every website they can find. They pull all the data from these sites and, using a very large set of complex algorithms, attempt to identify which ones have the most valuable information for their users.
For example, when you type “e-commerce” into Google, it attempts to sort the search results in order of what you are most likely to find useful. The problem with this is that robots are not that good at deciding what is and isn’t useful to humans.
The practice of search engine optimization then is to find ways to tell those robots that your website is the one people are looking for. But this comes with a problem as well, which is that even poor or spam websites can still have good SEO, and so Google, etc. have to constantly improve their algorithms in order to filter out the sites that are trying to “trick” them into thinking they’re useful and return only the best possible results for their users.
So as search engines get smarter, SEO practices have to get more sophisticated. Let’s have a look at some of the key elements of SEO and how you can use them to increase your online visibility.

Terms you need to know

  • Keywords: Keywords are the terms or phrases browsers are searching for. Search engines catalog the keywords you’ve incorporated in your website and use them to rank your site appropriately in their results pages.
  • In-bound and out-bound links: Search engines consider how many other websites link to yours, as well as which websites you link to, to measure the legitimacy of your site. The quality of the in-bound and out-bound links will also influence your score.
  • UX: User experience is a broad category of its own which includes ease-of-use, intuitive navigation and quick loading times. Search engines consider how pleasurable it is to use a website when ranking them in their results pages.
  • Bounces: When someone clicks through to a site only to discover that it is not what they were looking for, they will hit “Back” to return to the results page. This is called a “bounce” and it signals to search engines that your site is not what visitors are looking for, so they will rank it lower in future search results.

Tips to get you on track

Slide1
If you haven’t updated your SEO practices in the last year they’re at least partly out of date, but there’s another reason why you need to be constantly tweaking and maintaining your website. Search engines rank websites lower if they appear stagnant – if the content of your website is updated infrequently, it may do damage to your SEO score.



Slide2
The main function of SEO is to leverage keywords. By modifying the structure and content of your website, you can incorporate keywords that are relevant to your products and that your target market is using to search for similar products on the web. However, it’s important to focus on target keywords very specific to your potential audience. Popular search terms are a double-edged sword – avoid common keywords unless they’re definitely favored by your specific audience, otherwise you risk a high bounce rate.


Slide3Analytics can help you keep it fresh. By keeping a watchful eye on your website analytics you can identify which of your SEO campaigns are performing well and how to deploy your resources most effectively. Pay attention to your bounce rates, paid vs. organic traffic, brand vs. non-brand keyword performance, and long-tail vs. short-tail traffic.
Search engines also use analytics to identify the legitimacy of a website. If you can increase the average time your visitors spend on your website, search engines will see that as a vote of confidence that your website is indeed useful to their users.

There are a few ways to optimize your site:Slide4
  • Pages more than three levels deep into your website are rarely going to be seen by a human being, so keep all the important information close to the surface. If users have to click more than twice from your homepage to get to the information they’re looking for, most of the time they will go looking for it somewhere else.
  • Trimming unnecessary pages from your site and eliminating duplicate content can increase your score since both of those are interpreted by search engines as spam.
  • Search engines consider loading times and broken links when ranking sites, so make sure your site is running smoothly at all times.

Slide5Good customer service never goes out of style – it’s even more important to the overall success of your business than SEO. In the age of social media, a bad review can spread like wildfire and severely impact your ability to reach new customers. Social media is a boon to SEO practitioners for its utility in link building, user-generated content and reputation management. Signals from social media, including the number of followers, community engagement and content sharing tells search engines that your brand and website are valuable to their users.
More traditional forms of marketing can be effective as well, such as email marketing, maintaining a local physical presence, and getting your business reviewed by popular blogs and news outlets.

We are far from the age of “If you build it they will come”, especially not in the crowded and competitive online retail industry. Search engine optimization is the key to standing out in this market –9 out of 10 consumers use search engines to make purchasing decisions, and SEO is the way to compete for their attention. If you have any further questions about implementing good SEO practices for your website, leave a comment below, and keep visiting the Payza Blog for more tips and tricks to help you get the most out of your e-commerce business.

Sunday, 17 November 2013

Firoz Patel Cultivates Growth in Under Developed Markets

Like under developed markets that have finally begun to prosper, it has taken a long time and even more hard work for Firoz Patel to get to where he is today. As Executive Vice President and Director of Strategic Partnerships, Market Development and Corporate Affairs of Payza, Patel has played a key role in developing the company's economic and social imprints on the global village. With Patel's help, the global payment platform has offices in India and the United Kingdom, and provides its services in over 190 countries and 21 currencies.

Firoz Patel co-founded one of the industry’s best online global payment processors in 2004. With market competitiveness and innovative expertise, he helped lead the company to earn the Quebec Technology Company of the Year award from benefice.net in 2010, as well as the Industry Alpha Award for Excellence in Consumer Products from the Ville St. Laurent Chamber of Commerce. Due to the company's success, Patel was named a finalist for the title of Ernst & Young’s Entrepreneur of the Year. In January 2013, on behalf of Payza, Patel visited Dhaka to attend Bangladesh's e-Commerce Week 2013 and Dhaka Startup Weekend. At the Payza-sponsored events, Patel participated in various discussions about the future of e-commerce in the South Asian country. During one such conference, he shared his knowledge and insights on challenges he has witnessed firsthand, explaining how the world of online payments affects under developed markets. Patel spoke in depth about the various barriers that Bangladesh faces, such as security concerns and lack of infrastructure.

Payza's perceptive access into emerging markets like Bangladesh, where the online world has yet to take hold, has been made possible through Patel's efforts. His acute understanding of market development, as well as Information Technology, has allowed him to encourage growth in under developed markets and conquer the issues that these markets face (the lack of technology, for instance).

Under Patel's guidance, Payza provides secure and convenient global payment solutions. In Bangladesh and other under developed markets, Patel has contributed towards opening the market and providing convenient ways for underprivileged residents to use Payza's services – one such service is SimplySendBD.

Payza launched SimplySendBD to offer people from Bangladesh and other under developed markets a low-cost method to send money home. With Patel's innovation and expertise on the challenges that impoverished markets face, Payza strives to provide its SimplySendBD program to serve regions and demographics under-serviced by mainstream financial institutions.

With twenty years' experience, Patel has led Payza to global expansion through partnerships with corporations, communities, international associations and government bodies. Patel has successfully led multiple businesses to integrate into various markets, expanding their products' reach and revenues. He has maintained his reputation by continually striving to improve Payza's business processes.

Resource

Firoz Patel has a wealth of experience in creating strategic global relationships and market development. Sharing unparalleled expertise, he has helped multiple businesses with their product reach. For more information about Firoz Patel, including professional experience and business advice, visit www.firozpatel.com.

Wednesday, 11 July 2012

Firoz Patel | Payza | Money Transfer Globaly



Firoz Patel, Director of Strategic Partnerships, Market Development and Corporate Affairs
Firoz is Payza’s Director of Strategic Partnerships, Market Development and Corporate Affairs. He is responsible for the company’s portfolio of strategic relationships, growth of the economic enterprise and management of corporate culture.  He is pivotal to developing, cultivating and enhancing Payza’s economic and social imprint on the global village.
Prior to joining Payza, Firoz accrued 20 years of industry experience. In 2004, he co-founded AlertPay, an online global payment processor that rose to become one of the industry’s best. Because of his profound understanding of the market’s competitiveness and its ever-evolving tools and technology, Firoz was able to lead AlertPay to achieve exponential growth and excellence in the industry, earning AlertPay the Quebec Technology Company of the Year award from benefice.net in 2010, and the 2011 Industry Alpha Award for Excellence in Consumer Products from the Ville St. Laurent Chamber of Commerce. Because of the company’s growth in profits, market share and size, he has been nominated three times for the prestigious title of Ernst & Young’s Entrepreneur of the Year.
In his current role as Payza’s Director of Strategic Partnerships, Firoz focuses on achieving corporate goals and implementing aggressive revenue and site expansion strategies by administrating a portfolio of local, national and global partnerships with corporations, communities, government bodies and international associations. As Payza’s Director of Market Development, Firoz leads the company’s economic growth by expanding product reach and profit revenues. He directly oversees the assessment of market opportunities, the implementation and design of sales strategies, the management of business models, the exploitation of new revenue streams and the optimization of current channels. As Payza’s Director of Corporate Affairs, Firoz is the company’s liaison between boards, executive teams and stakeholders. He articulates the company’s strategic shifts and manages the company’s corporate culture. 
Resourceful and innovative, he always seeks out new ways to improve the company and elevate the quality of service delivery. Fearless and confident through his career, Firoz has been a pioneer in envisioning advanced business processes to move the organization to a higher capability of productivity. Thanks to his vision and leadership, AlertPay boasted more than 8 million members across the globe at the time he negotiated the successful purchase of his company’s strategic assets. Thanks to his innovation and insight, Firoz consulted on the successful merge between the AlertPay platform and new business processes and technology which launched Payza.

http://payza-firoz-patel.blogspot.ca/2012/07/firoz-patel-director-of-strategic.html
http://payza-online-firoz-patel.blogspot.ca/
http://payza-firozpatel.blogspot.ca/
http://firozpatelalertpay.blogspot.ca/

Payza | Firoz Patel, Director of Strategic Partnerships, Market Development and Corporate Affairs



Firoz Patel, Director of Strategic Partnerships, Market Development and Corporate Affairs
Firoz is Payza’s Director of Strategic Partnerships, Market Development and Corporate Affairs. He is responsible for the company’s portfolio of strategic relationships, growth of the economic enterprise and management of corporate culture.  He is pivotal to developing, cultivating and enhancing Payza’s economic and social imprint on the global village.
Prior to joining Payza, Firoz accrued 20 years of industry experience. In 2004, he co-founded AlertPay, an online global payment processor that rose to become one of the industry’s best. Because of his profound understanding of the market’s competitiveness and its ever-evolving tools and technology, Firoz was able to lead AlertPay to achieve exponential growth and excellence in the industry, earning AlertPay the Quebec Technology Company of the Year award from benefice.net in 2010, and the 2011 Industry Alpha Award for Excellence in Consumer Products from the Ville St. Laurent Chamber of Commerce. Because of the company’s growth in profits, market share and size, he has been nominated three times for the prestigious title of Ernst & Young’s Entrepreneur of the Year.
In his current role as Payza’s Director of Strategic Partnerships, Firoz focuses on achieving corporate goals and implementing aggressive revenue and site expansion strategies by administrating a portfolio of local, national and global partnerships with corporations, communities, government bodies and international associations. As Payza’s Director of Market Development, Firoz leads the company’s economic growth by expanding product reach and profit revenues. He directly oversees the assessment of market opportunities, the implementation and design of sales strategies, the management of business models, the exploitation of new revenue streams and the optimization of current channels. As Payza’s Director of Corporate Affairs, Firoz is the company’s liaison between boards, executive teams and stakeholders. He articulates the company’s strategic shifts and manages the company’s corporate culture. 
Resourceful and innovative, he always seeks out new ways to improve the company and elevate the quality of service delivery. Fearless and confident through his career, Firoz has been a pioneer in envisioning advanced business processes to move the organization to a higher capability of productivity. Thanks to his vision and leadership, AlertPay boasted more than 8 million members across the globe at the time he negotiated the successful purchase of his company’s strategic assets. Thanks to his innovation and insight, Firoz consulted on the successful merge between the AlertPay platform and new business processes and technology which launched Payza.